This morning, H&M announces the face of their Fall 2012 campaign is the American singer Lana Del Rey, who sports a peach mohair sweater and matching colored skinny jeans in her first images for the brand. (She’s also sporting giant ’60s crooner earrings, chocolate bouffant hair, and her trademark black cat-eye makeup.)Required Reading: Lana gets a modeling contract.H&M creative director Donald Schneider says the images are meant to evoke an “L.A. noir” mood, but we’ll go a step further and say they’re also going to inspire thousands of girls to invest in false eyelashes, liquid black liner, and more Aquanet than the entire Rock of Ages costume department.

This morning, H&M announces the face of their Fall 2012 campaign is the American singer Lana Del Rey, who sports a peach mohair sweater and matching colored skinny jeans in her first images for the brand. (She’s also sporting giant ’60s crooner earrings, chocolate bouffant hair, and her trademark black cat-eye makeup.)

Required Reading: Lana gets a modeling contract.

H&M creative director Donald Schneider says the images are meant to evoke an “L.A. noir” mood, but we’ll go a step further and say they’re also going to inspire thousands of girls to invest in false eyelashes, liquid black liner, and more Aquanet than the entire Rock of Ages costume department.